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    ELF Cosmetics

2021 CUSTOMER CHOICE AWARD

Ratings On Other Platforms

Trustpilot
2.2 / 5
Reviews.io
4.5 / 5
Corporate Values

Overview

ELF Cosmetics has a consumer rating of 4.46 stars from 207 reviews indicating that most customers are generally satisfied with their purchases. Consumers satisfied with ELF Cosmetics most frequently mention customer service, good quality and free shipping.ELF Cosmetics ranks 1st among Cruelty-Free sites.

  • Service
    24
  • Value
    26
  • Shipping
    23
  • Returns
    9
  • Quality
    27
  • Full refund
  • Free shipping
  • Price
  • $ $ $
Positive reviews (last 12 months): 95.2%
Positive
20
Neutral
0
Negative
1
View ratings trends
8
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What reviewers want you to know

Positive highlights

Critical highlights

  • How is it that they can get away with taking money from people and horrible customer service?
How would you rate ELF Cosmetics?
Top Positive Review

“Great service, excellent value”

Tiffany M.
3/31/22

I had a wonderful experience while shopping on this brand's website. I placed an order for five skincare and makeup products. The site was easy to navigate, each item had a full product description, helpful consumer reviews and it was much to explore outside of just shopping for products. When my items arrived, they were in excellent condition (nice packaging, no leakage, wrapped and secured, no tampered box). I received my elf squad points as promised and all of my products are very satisfying.

See positive reviews
Top Critical Review

“Customer service is the worst”

Robyn G.
1/12/22

I bought the Ride or Die lip balm (cheeky cherry) and can honestly say it tastes like old lady perfume. So I hit up Elf customer support to find out if I got a bad tube or something else was messed up because there is no way they meant for it to taste like this! They answered my first inquiry with a few vague paragraphs BUT they never addressed the lip gloss taste in question. I sent 2 more inquiries and have heard nothing from the company. Leads me to believe the company is $#*!e and I won't spend money with them again.

See critical reviews

Reviews (207)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (23)
tiffanym157
7 reviews
9 helpful votes
March 31st, 2022

I had a wonderful experience while shopping on this brand's website. I placed an order for five skincare and makeup products. The site was easy to navigate, each item had a full product description, helpful consumer reviews and it was much to explore outside of just shopping for products. When my items arrived, they were in excellent condition (nice packaging, no leakage, wrapped and secured, no tampered box). I received my elf squad points as promised and all of my products are very satisfying.

Tip for consumers:
Sign up for the E.L.F Beauty Squad rewards program to earn points to redeem on gift cards, discounts and other E.L.F Cosmetics products.

Products used:
Illuminating Face Primer, SuperClarify Cleanser with Niacinamide, Blemish Control Face Primer, Keep Your Balance Toner with Hyaluronic Acid and Witch Hazel and Flawless Satin Finish Foundation (in shade Spice).

Service
Value
Shipping
Quality
dollys27
3 reviews
52 helpful votes
June 19th, 2020

Most of the makeup products I own are e. L. f. And I always love it! I have been using their fragrance-free holy hydration moisturizer lately and it is just amazing for my sensitive, dry skin. Honestly can't live without it now. Ordered from the website and got a couple free gifts too! Shipping was fast, and the box I got was an adorable pink. Cruelty free, vegan, and affordable! No real complaints here.

Products used:
Holy Hydration! Fragrance-free moisturizer, Camo Concealer sponge, Jelly Pop Primer, Jelly Pop lip gloss

Service
Value
Shipping
Quality
robyng149
1 review
1 helpful vote
January 12th, 2022

I bought the Ride or Die lip balm (cheeky cherry) and can honestly say it tastes like old lady perfume. So I hit up Elf customer support to find out if I got a bad tube or something else was messed up because there is no way they meant for it to taste like this! They answered my first inquiry with a few vague paragraphs BUT they never addressed the lip gloss taste in question. I sent 2 more inquiries and have heard nothing from the company. Leads me to believe the company is $#*!e and I won't spend money with them again.

yasminb32
60 reviews
8 helpful votes
January 26th, 2021
Verified purchase

I love elf products as they are always really affordable yet work really well. I usually use their bronzer, highlighter and liquid eyeliner. It saves me a lot of money as I would usually have to spend double on similar products from other brands.
I like that you can purchase these pieces from their own website (which is really user friendly), and they are also stocked in Target and other online retailers.

Tip for consumers:
Exchanges only
Shipping is $7 unless you spend over $40

Service
Value
Shipping
Returns
Quality
kaleyd2
2 reviews
1 helpful vote
February 1st, 2022
Verified purchase

E. L. f. Cosmetics is my go to place for makeup! Wonderful prices, lots to choose from and great service! There are sales and perks from being a member as well!

Tip for consumers:
If you're looking for great makeup at a great price, this is the place to get it!

Products used:
I have all types of products from this company such as face primer, mascara, eyeliner, eye shadow, highlighter, face cleanser, etc.

Service
Value
Shipping
Returns
Quality
gidab
1 review
4 helpful votes
January 26th, 2021

How I like to deal with you. I love elf products that do not contain vegans and rigidity. I come to your page and enjoy it again and again, and these hydration discounts are so attractive, and this free gift to choose from - "bomb"! Thank you for a good quality product and I am sincerely pleased with the purchase of such a wonderful skincare kit after moisturizing.

eshleyd
1 review
5 helpful votes
August 2nd, 2020

Just want to leave the review on that brand of cosmetics, I am a professional make up artist and want to say that E. L. F. Cosmetics is the cheap variant of how to get the good make up without exclusive and expensive products, because as for me it is the good alternative of how to look good, and save your money. Definitely recommend, especially foundation which is quite good, mascara with curling effect.

cindyd152
4 reviews
25 helpful votes
March 2nd, 2021

I have placed 3 orders so far with Elf. First and foremost I love almost everything I have gotten. The couple of items I didn't care for were preference issues, not quality. I wish they would expand their lines to include hair care! I wish they had more fragrance-free and sensitive skin items... I wish I could buy more from them! Second, the packaging is hands down BEST I have seen from a beauty/skin care company. Everything arrives in perfect condition. Sturdy boxes, appropriate packing material, etc. Finally, good value: affordable items in hand sizes. I can't say enough about how pleased I am to be an ELF customer.

Tip for consumers:
Get the mini kits to try the products. Great way to try things for a couple of weeks to know if they are right for you. Also....the CBD facial oil is great for more than faces (dry elbows, cracked heels, and especial...rough hands from months of hand sanitizing)

Products used:
Holy Hydration Fragrance-Free Moisturizer, Mint Melt Face Wash, 100mg CBD Facial Oil, Hydrating Face Primer and more

Service
Value
Shipping
Quality
janetk393
2 reviews
2 helpful votes
March 18th, 2020

I like them very much! I bought their "All over cover stick" and it's the best thing I could ever buy.

faiths102
2 reviews
3 helpful votes
October 31st, 2020

Being allergic to almost all makeup products... e. l. F is amazing. I have yet to break out it any or their products. I cannot say that the outcome is always the best. Some of the products stain clothes, and I have had them smear after being dry for hours. Other than that e. L. f is a wonderful product. Recommended for sensitive skin.

javeriar
1 review
0 helpful votes
October 13th, 2020

The quality of the makeup is very good. The blusher and concealer have great pigmentation. I am happy with my shopping

sandhyar10
1 review
0 helpful votes
October 13th, 2020

No compromises should be made on yourself. As this brand is all about helping people to become the best version of themselves.In today's world we should stand confident, this product lead to look confidence in your daily life.

apriab
4 reviews
3 helpful votes
March 2nd, 2021

Uhhhh im just a kid can some one be kind and tell me what e. L. f is? I mean I know it is make up, but I wright reviews for how bad iready is so can some one help me out?

lucynad1
1 review
0 helpful votes
March 6th, 2022

Ordered a few products in the past and so far has a pleasant experience with them. I would highly recommend trying the face masks the coconut one. Shipping was super fast and professional. Overall great experience

Tip for consumers:
great experience

Products used:
coconut face mask

Service
Value
Shipping
Returns
Quality
amira85
2 reviews
9 helpful votes
June 3rd, 2020

I always find everything I need here and today Fatima was especially helpful and patient. She did a color correct for us and concealer trial. She was so kind. Fatima made me want to buy more for such awesome service. Thank you Fatima for making our day.

danielles490
2 reviews
3 helpful votes
August 9th, 2020

Love elf. I dont think I've ever used a product by them that I dont like. They're also really affordable so I'm appreciative of that because there's alot of crappy brands out there that you spend 15 dollars on one thing just to find out it sucks

janetc15
97 reviews
375 helpful votes
September 5th, 2021

Keep in mind that e. L. f cosmetics is very inexpensive so don't have high expectations. With that being said, I believe for the price point, consumers are getting decent quality goods for the price. I've used their eyeliners, some of their eyeshadows, lipstick and accessories. Some of them match the quality of mid-tier brands from Sephora. You really have to try them out and see what products work for you.

I love that their website is easy to browse, they're in-stock in retail stores and online. You could get a lot of promotional discounts, offers and their shipping minimum is only $25+ to get free shipping. Anything that doesn't work out, I don't even bother returning. It's not worth it. E. l. F cosmetics run on affordability, so personally, I don't bother returning cosmetics less than $30 in any store. I just try to use it up a different way or give it away to someone I trust.

Service
Value
Shipping
Quality
carlah157
2 reviews
2 helpful votes
May 14th, 2020

I prefer e. L. f. Cosmetics because of their high-quality products and perfect service! My favorite cosmetics!

soniaa80
3 reviews
2 helpful votes
July 27th, 2020

I like elf cosmetics. It's a great choice for everyday use. The shipping is quick and the prices are quite affordable!

alexandrav44
2 reviews
1 helpful vote
August 20th, 2020

As every girl I want to look nice. ELF cosmetics is good for it's price. The foundation covers all flaws. I like it a lot. It helps me look bright.

juliet739
1 review
0 helpful votes
July 11th, 2021

I just like shopping here. Thanks a lot for this service. Most of all I like on-time delivery and free shipping.

joec749
3 reviews
0 helpful votes
March 25th, 2021

Great present for my wife. Quick delivery and quality products keep me coming back holiday after holiday.

stephens1330
5 reviews
5 helpful votes
October 26th, 2021

Happy to shopping with you guys. The quality of the makeup is very good. The blusher and concealer have great pigmentation.

Service
Value
Shipping
Returns
Quality
zoes107
1 review
0 helpful votes
April 29th, 2021

I also used this cosmetic brand. Can tell you that I'm very satisfied with their products. Keep on doing it and I will be your regular customer.

carmeng178
1 review
0 helpful votes
November 29th, 2020

Cool website and quality cosmetics. This brand if affordable and I liked their mascara and other items. Thought some revews are not good, my experience was great.

Q&A (10)

Answer:

Their sales are huge, definitely recommend to catch one

By Janet K.
See more answers (5)
Answer:

Do products from ELF work good on woman who are older? Like past 65? I have products. Creams and such (to expensive but use till they are gone). I need face make-up and eyeliner etc. Any older woman on here?

By Ilene W.
See more answers (4)
Answer:

ELF Poreless Putty Primer I love because it helps even out your skin tone and blurs what you don't want others to see. You put it on and let sit 1/2 hour do not wash off then apply your cosmetics to follow. It stays fresh all day

By Lynne L.
See more answers (3)
Answer:

Yes for me they do. I love their products. I order on their website and there's so many more products you would not believe.

By Lynne L.
Answer:

I haven't seen any however their website is a great way to find items you cannot find on the store shelf. They have a lot of products online far exceeding what they carry in the stores. I've tried many products here and I won't switch.

By Lynne L.

Can’t see your question? Ask to get answers from the ELF Cosmetics staff and other customers.

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Typical questions asked:
  • How long does shipping take?
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  • Where is the company located?

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About the business

Buy professional makeup and beauty products at e. L. f. Cosmetics that are affordable for any budget. Cruelty-free makeup and tools with free shipping on orders over $25!

Business Attributes

  • Full refund
  • Free shipping
  • Value

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